In addition, paying careful attention to all that social networking has to offer is a central element necessary to being successful with regard to developing a brand. Social media has become the online social gathering where people compare, rate and comment on a wide variety of products and services. As with a website presence, having a good social media strategy is essential to long-term brand building. Anyone choosing to ignore the importance of social media will likely find brand building more challenging than would otherwise be the case. From Facebook to Twitter and Pinterest and a host of other social platforms, getting involved in the conversation is necessary today.

Equally important is to ensure that a website serves the purpose of building trust with target visitors. Letting online surfers know that a website is trustworthy, reliable and dependable is the key to creating greater conversions. One of the best ways to accomplish this goal is to create a clear and concise “about us” page. This page in particular should have credible and accurate images of company staff and the company owner. Other useful images would include those that depict products and services. Businesses with a physical address should also include an image of the outside or inside of the building.