In fact, social media and email should be an integral part of an overall brand and graphic design strategy. Most savvy businesses know the importance of increasing brand awareness through the use of many different types of social media. Most importantly, social media is one of the most effective ways to build relationships and create lasting connections with potential clients and customers as well as existing clients and customers. It is also worth noting that a business should have all written copy and text completed prior to beginning any graphic design project. This can help facilitate the entire process and make for more successfully completed project.