Executive Profile: Shelley Gregory

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President and CEO of Media Matched Inc.
Hunter Riley, Special to Albuquerque First
Shelley Gregory

  • President and CEO of Media Matched Inc.
  • Phone: (505) 431-4524
  • Address: 9798 Coors Blvd. NW, C-305, Albuquerque 87114
  • Website: mediamatched.com
  • Education: B.S. in journalism from Kent State University, Kent, Ohio
  • Hobbies: gardening, skiing, kickboxing and working out
  • Family: husband, John; dog, Gracie
  • Hometown: Northfield, Ohio

Shelley Gregory is the CEO of Media Matched, an advertising agency and public relations firm that she operates with her husband, John Gregory. John is the company’s chief financial officer and vice president. Gregory said she and John operate different parts of the business, which helps them work together and understand that each has authority in certain positions. They also share philosophies such as how service should be delivered to clients. “It doesn’t hurt that he occupies the office farthest away from mine,” she said. Media Matched has worked with businesses such as PulteGroup, ABQ Lasik Specialists and Christus St. Vincent in Santa Fe.

What do you find to be your biggest challenge when it comes to doing business in New Mexico?

Submitting on the state’s RFPs. The initial paperwork is very labor-intensive, involving business details such as insurance and formatting as opposed to the meat of the presentation. Most New Mexico small businesses don’t have the resources or time to dedicate weeks to submit. To solicit more proposals, I would recommend in the initial stage we simplify the process to what the vendor is proposing and the cost. Then those selected would continue to submit all of the additional details.

Other than the obvious, what else did you learn working in broadcast media that has helped you start and grow Media Matched?

Businesses tend to get caught up in the creative and give little attention to the advertising schedule itself. The advertising placement should be strategic and is as important as the creative.

What was your favorite Super Bowl advertisement?

The Budweiser Clydesdale’s commercial. Yes, I am an animal lover and it tugged at the heartstrings. They did a great job of pre-promoting it with details on the production. I appreciated them trying to get as much out of their investment as possible. I would be remiss if I didn’t mention the Paul Harvey Dodge commercial and the quick action of advertisers like Oreo taking advantage of the blackout delay on Twitter.

When you were a kid, what did you see yourself doing at this point in your life?

When I was a kid, I thought at this point in my life I would not be working and married with children. It was when I went to college that my eyes were opened. I took journalism, broadcast and broadcast law courses that I enjoyed and wanted to pursue. Those that know me couldn’t see me not working.

What is the best business advice you have ever received?

I have learned a great deal over the years from my clients. They have truly given me a remarkable education. I am eternally grateful to all of them. The best business advice given to me was, “Don’t take shortcuts and always do the right thing.”

What is one way the marketing industry is changing now and how can businesses adapt to that change?

The way people consume media. When evaluating how to reach different consumers, keep an open mind, don’t rely on what has worked in the past and get out of your comfort zone.

Can you think back to a moment or event in your life where you felt it might have been a tipping point onto something greater?

When I was selling media, each year my salary increased with my sales. I had just completed my best year ever and was told my salary would be “capped” moving forward. I was young but very confident in my abilities so I decided to bet on myself. Fortunately, I’ve never looked back

Gain The Most From Images

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In addition, imagers should be used sparingly and wisely. In many instances a single high-quality image can deliver a more powerful impact then dozens of less useful images and thousands of words. It is also important to remember that excess images can slow down a website can cause loading times to be increased. One of the best ways to gain the most from images is to consider the use of a thumbnail gallery. This gives visitors the opportunity to choose and select images at their discretion. Finally, easy and intuitive navigation is one of the most critical aspects of effective website design. Contact Media Matched for Albuquerque website design that gets results.

Changes And Modifications

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Here’s a great tip when working with a graphic designer that should not be overlooked. A business should always ensure that all files are received once a project has been completed. All artwork, text and other important files such as video and audio should be in the possession of a business once a project is finished. This is important, especially when changes and modifications are required at a later time. In addition, all logo files should be available to a business at the completion of a project. Contact Media Matched for Albuquerque graphic design services that are affordable and impressive.

Separate Pages That Offer Graphics

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Equally important is to avoid the over usage of graphics and video. In fact, “flash” for the most part should be avoided because it can serve to slow down a website and cause users to move on to the next site online. The best way to handle large amount of graphics is to simply provide clickable links to separate pages that offer graphics in greater detail. Today’s modern websites are taking full advantage of simplicity. Simple website design that is basic, straight to the point and easy to understand is the order of the day when it comes to state-of-the-art Internet marketing and website creation.

Reach Highly Targeted Audiences From Varying Backgrounds

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While there are many brand building firms, one company in particular has risen to the top with regard to Albuquerque advertising agencies and public relations firms specialize in these types of services. Media Matched is a company that specializes in integrating digital and traditional media as a way to reach highly targeted audiences from varying backgrounds. From guerrilla marketing to viral campaigns and social media as well as standard brand development, Media Matched is the company to watch when it comes to affordable solutions for effective branding. Contact Media Matched today to learn more about solutions that fit.

Helps Businesses Achieve Better Online Exposure

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Media Matched is a reliable and dependable Internet marketing firm that offers a wide variety of services to businesses large and small alike. From public relations to social networking and social media as well as graphic design and website development, Media Matched is a company with years of experience in the industry that helps businesses achieve better online exposure. The company enjoys a large amount of referral and word-of-mouth business letting prospective clients know that this is an Internet marketing company that strives to deliver quality in a fast and affordable way.

Logo Development Is An Important Aspect Of Business Success

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While there are many aspects of operating a business that business owners must consider, logo development is one area that should not be overlooked. A logo is often one of the first images that a prospective client or customer sees when viewing a business website or other business information. From brochures to business cards and websites, a logo plays a vitally and important role in ensuring that businesses have the right image among potential customers.

Make An Appointment

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Encouraging visitors to take some type immediate action is an age-old marketing strategy that can be easily incorporated into any website. Converting visitors into leads or customers simply involves letting people know what the next step involves. A call to action includes offering an opportunity to make an appointment, get an email quote, request a consultation or even sign up for newsletter. Clear and easy to understand call to action buttons and links are the surest way to make it easy and convenient for visitors to take the next important step.

Ensure That A Website Is Tested With Multiple Browsers

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When planning for a website it is important to avoid fancy fonts or obscure fonts. It is also important to avoid mixing several fonts. This can create a disorganized and unprofessional looking website. Most importantly, whatever font is ultimately chosen it is important to ensure that a website is tested with multiple browsers and on multiple devices for consistency. In fact, when it comes to browser compatibility all aspects of web design must be tailored to multiple browser usage.

Logo Creation Tips, Tricks And Ideas

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A solid logo can go a long way in advancing the brand of any business large or small. With that said, there are some simple and easy to implement tips, tricks and ideas for creating a logo that can go a long way in adding value to any business. For example, one of the first and most essential elements of creating a good logo is to simply compare and research the competition.