In addition, paying careful attention to all that social networking has to offer is a central element necessary to being successful with regard to developing a brand. Social media has become the online social gathering where people compare, rate and comment on a wide variety of products and services. As with a website presence, having a good social media strategy is essential to long-term brand building. Anyone choosing to ignore the importance of social media will likely find brand building more challenging than would otherwise be the case. From Facebook to Twitter and Pinterest and a host of other social platforms, getting involved in the conversation is necessary today.