From the “about” section to a blog post and the description of various products and services, excessive use of keywords can ultimately result in being penalized by the search engines. Proper keyword density is an essential aspect of achieving remarkable results online. As an added note, regular blog posts and updates to a website can further serve to enhance overall website ranking with the search engines. Search engines rank sites according to many parameters with one being the frequency of updating. Posting to a website on a regular and routine schedule can go a long way in improving overall traffic performance. Contact Media Matched today for Albuquerque web design, advertising and other online services.