Color is an essential aspect of any logo that must be carefully considered. A good color scheme that is simple, attractive and eye-catching can go far in improving overall brand identity. Keeping it simple and limiting a logo to just two colors can be very effective in creating the desired look and feel. Limiting colors when it comes to logo creation can save businesses money in terms of marketing. Those serious about creating a powerful brand identity should take the time to consider all aspects of color when preparing to have a logo created.